# WEB-030 — E-commerce brands need a published catalog

> An e-commerce brand must show a real, populated product catalog rather than a placeholder store.

- **Rule ID:** WEB-030
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio
- **Applies:** Applies when the vertical is RETAIL.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-030/

## Why this rule exists

An empty or demo store is the e-commerce version of a shell site, and it directly contradicts a campaign describing order and promotional messaging. There are no orders to notify anyone about.

## How to fix it

Publish the real catalog with products, prices and descriptions before registering.