{
  "id": "WEB-031",
  "slug": "web-031",
  "title": "The business name on the site must match the registered brand",
  "statement": "The name displayed on the website must match the registered legal name or DBA.",
  "rationale": "The name match is how a reviewer connects the registration to the site, and it is the check that catches a reseller registering a client's traffic under the wrong entity. A mismatch with no stated relationship is treated as an identity failure rather than a branding choice.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website + brand.company_name",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Display the registered name prominently in the header, footer, or about page. Where the site trades under a different name, register that name as the DBA on the brand record.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-031/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-031.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}