# WEB-031 — The business name on the site must match the registered brand

> The name displayed on the website must match the registered legal name or DBA.

- **Rule ID:** WEB-031
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website + brand.company_name`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio, Bandwidth, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-031/

## Why this rule exists

The name match is how a reviewer connects the registration to the site, and it is the check that catches a reseller registering a client's traffic under the wrong entity. A mismatch with no stated relationship is treated as an identity failure rather than a branding choice.

## How to fix it

Display the registered name prominently in the header, footer, or about page. Where the site trades under a different name, register that name as the DBA on the brand record.