{
  "id": "WEB-032",
  "slug": "web-032",
  "title": "The business name must be visible on the page, not only in the markup",
  "statement": "The business name or branding must be displayed in the logo, header or footer of the rendered page, not carried only in the title tag or metadata.",
  "rationale": "A reviewer decides whose site this is by looking at it for a few seconds. A name that lives only in the page title, or only in an image with no text near it, means the answer is \"nobody in particular\" — which is the impression a template site left unbranded also gives, and it is the one this rule exists to catch.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "rendered header, footer and logo region",
  "severity": "HIGH",
  "detectability": [
    "VISION"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "Twilio",
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30492",
      "remediable": true,
      "generation": "gen2"
    },
    {
      "provider": "Bandwidth",
      "code": "TFV 1205",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Put the business name in the site header or footer as text, next to or instead of the logo image. Done when the name is legible in a screenshot of the top of the page without opening the source.",
  "notes": "Whether the name is present in the text at all is WEB-031, which reads the body. This rule is about prominence, which only the rendered page shows — hence VISION.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-032/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-032.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}