# WEB-032 — The business name must be visible on the page, not only in the markup

> The business name or branding must be displayed in the logo, header or footer of the rendered page, not carried only in the title tag or metadata.

- **Rule ID:** WEB-032
- **Layer:** Website (`WEBSITE`)
- **Checks:** `rendered header, footer and logo region`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI vision over a consent artifact (screenshot, scan, MMS media)
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** Twilio, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-032/

## Why this rule exists

A reviewer decides whose site this is by looking at it for a few seconds. A name that lives only in the page title, or only in an image with no text near it, means the answer is "nobody in particular" — which is the impression a template site left unbranded also gives, and it is the one this rule exists to catch.

## How to fix it

Put the business name in the site header or footer as text, next to or instead of the logo image. Done when the name is legible in a screenshot of the top of the page without opening the source.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30492` | yes |
| Bandwidth | `TFV 1205` | yes |

## Notes

Whether the name is present in the text at all is WEB-031, which reads the body. This rule is about prominence, which only the rendered page shows — hence VISION.