{
  "id": "WEB-034",
  "slug": "web-034",
  "title": "The site must describe the business and the messaging programme",
  "statement": "The website must carry enough information about the business, and ideally the messaging programme, for a reviewer to understand what is being registered.",
  "rationale": "Reviewers cross-check the site against the campaign, so a site that never says what the business does leaves nothing to check against. Twilio codes this separately from \"site is a bare form\" because a site can be substantial and still never explain the business.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "Twilio",
    "TCR",
    "AWS"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30919",
      "remediable": true,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add a clear description of what the business does and who it serves, plus a page describing the SMS programme and linking to the SMS terms.",
  "catalogIds": [
    "WEB-029",
    "WEB-042"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-034/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-034.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}