# WEB-034 — The site must describe the business and the messaging programme

> The website must carry enough information about the business, and ideally the messaging programme, for a reviewer to understand what is being registered.

- **Rule ID:** WEB-034
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** Twilio, TCR, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-034/

## Why this rule exists

Reviewers cross-check the site against the campaign, so a site that never says what the business does leaves nothing to check against. Twilio codes this separately from "site is a bare form" because a site can be substantial and still never explain the business.

## How to fix it

Add a clear description of what the business does and who it serves, plus a page describing the SMS programme and linking to the SMS terms.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30919` | yes |