# WEB-035 — The reseller platform website must not stand in for the customer site

> An ISV or reseller must not submit its own platform website in place of the end customer's.

- **Rule ID:** WEB-035
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand.website + brand.company_name`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio, Bandwidth, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-035/

## Why this rule exists

This is the website-side twin of registering the wrong entity. It looks harmless — the platform site is real and substantial — but it means the brand being vetted is not the business that will send the messages.

## How to fix it

Submit the end customer's own website. Your platform belongs on the CSP record, never on the brand.