{
  "id": "WEB-037",
  "slug": "web-037",
  "title": "The site, the registered name and the registered address must agree",
  "statement": "The business described on the website, the registered company name and the registered postal address must corroborate one another.",
  "rationale": "Verification works by finding the same business in two independent places, so a site that names a different company, or shows an address in another state, leaves the reviewer with two businesses and no way to join them. The honest version of this is common: the registration carries the legal entity and the accountant's address while the site carries the trading name and the shop, and nothing on either says they are the same people.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "website content vs brand.company_name + brand address",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Publish the legal entity name and the registered address somewhere on the site — the footer, the contact page or the terms — even where the business trades under a shorter name. Done when a stranger reading the site can find both values exactly as the registration states them.",
  "pitfalls": [
    "A registered agent or accountant address on the brand record and the shop address on the site is a mismatch even though both are true. Publish both on the site, or register the one the site shows."
  ],
  "notes": "The catalog scopes this to the toll-free verification path, where AWS applies it as the business-verification standard. It is authored universally because the same corroboration is what every vetting path performs; where a provider does not apply it, satisfying it costs nothing.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-037/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-037.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}