# WEB-037 — The site, the registered name and the registered address must agree

> The business described on the website, the registered company name and the registered postal address must corroborate one another.

- **Rule ID:** WEB-037
- **Layer:** Website (`WEBSITE`)
- **Checks:** `website content vs brand.company_name + brand address`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-037/

## Why this rule exists

Verification works by finding the same business in two independent places, so a site that names a different company, or shows an address in another state, leaves the reviewer with two businesses and no way to join them. The honest version of this is common: the registration carries the legal entity and the accountant's address while the site carries the trading name and the shop, and nothing on either says they are the same people.

## How to fix it

Publish the legal entity name and the registered address somewhere on the site — the footer, the contact page or the terms — even where the business trades under a shorter name. Done when a stranger reading the site can find both values exactly as the registration states them.

## Common mistakes

- A registered agent or accountant address on the brand record and the shop address on the site is a mismatch even though both are true. Publish both on the site, or register the one the site shows.

## Notes

The catalog scopes this to the toll-free verification path, where AWS applies it as the business-verification standard. It is authored universally because the same corroboration is what every vetting path performs; where a provider does not apply it, satisfying it costs nothing.