{
  "id": "WEB-039",
  "slug": "web-039",
  "title": "Contact details on the site must match the brand record",
  "statement": "The support phone and contact shown on the website should match the brand registration.",
  "rationale": "Corroboration between site and registration is what turns two weak signals into one strong one. Divergent contact details are a common sign that the registration was assembled from someone else's business information.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website + brand.phone + brand.email",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Make the contact details on the site and on the registration the same, or explain the difference (for example a separate support line) somewhere visible.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-039/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-039.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}