# WEB-039 — Contact details on the site must match the brand record

> The support phone and contact shown on the website should match the brand registration.

- **Rule ID:** WEB-039
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website + brand.phone + brand.email`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-039/

## Why this rule exists

Corroboration between site and registration is what turns two weak signals into one strong one. Divergent contact details are a common sign that the registration was assembled from someone else's business information.

## How to fix it

Make the contact details on the site and on the registration the same, or explain the difference (for example a separate support line) somewhere visible.