{
  "id": "WEB-043",
  "slug": "web-043",
  "title": "The site must have an About page and a Contact page",
  "statement": "An About page and a Contact page must exist on the brand domain.",
  "rationale": "These two pages are where a reviewer goes first, because between them they answer who this is and how to reach them — the two questions the whole website requirement exists to settle. A site that answers both somewhere in a scrolling home page still fails the reviewer's habit of looking for them in the navigation.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "site navigation",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "Plivo",
    "TCR",
    "MessageIQ"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30919",
      "remediable": true,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add an About page describing the business and a Contact page carrying an address, a phone number and an email, and link both from the site navigation. Done when both are reachable in one click from the home page.",
  "notes": "Absorbs POL-039, which states the same page inventory and adds the privacy policy and terms — those two are already required by WEB-045 and WEB-046. Severity divergence in the catalog: Plivo lists the missing pages among its rejection reasons while the row itself is graded MEDIUM; graded HIGH here because two of the four pages it names are separately BLOCKING.",
  "catalogIds": [
    "POL-039"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-043/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-043.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}