# WEB-043 — The site must have an About page and a Contact page

> An About page and a Contact page must exist on the brand domain.

- **Rule ID:** WEB-043
- **Layer:** Website (`WEBSITE`)
- **Checks:** `site navigation`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** Plivo, TCR, MessageIQ
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-043/

## Why this rule exists

These two pages are where a reviewer goes first, because between them they answer who this is and how to reach them — the two questions the whole website requirement exists to settle. A site that answers both somewhere in a scrolling home page still fails the reviewer's habit of looking for them in the navigation.

## How to fix it

Add an About page describing the business and a Contact page carrying an address, a phone number and an email, and link both from the site navigation. Done when both are reachable in one click from the home page.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30919` | yes |

## Notes

Absorbs POL-039, which states the same page inventory and adds the privacy policy and terms — those two are already required by WEB-045 and WEB-046. Severity divergence in the catalog: Plivo lists the missing pages among its rejection reasons while the row itself is graded MEDIUM; graded HIGH here because two of the four pages it names are separately BLOCKING.