{
  "id": "WEB-044",
  "slug": "web-044",
  "title": "The footer should carry a phone number, an email and a street address",
  "statement": "The site footer should show a business phone number, an email address and a physical street address rather than a PO box.",
  "rationale": "The footer is the one place a reviewer can check on every page without navigating, so a business that puts all three there answers the corroboration question wherever the crawl happens to land. This is the stricter, conjunctive form of the contact requirement, and the street address is the element most often missing — a PO box proves a mailbox was rented, not that anyone works anywhere.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "site footer",
  "severity": "MEDIUM",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add all three to the site footer template so they appear on every page, using the same values as the brand record. Done when the footer of an interior page carries a street address, a phone number and an email.",
  "notes": "Single secondary source in the catalog, flagged unverified, and the \"not a PO box\" element in particular has no carrier code behind it — hence MEDIUM and worded as an expectation. The weaker, disjunctive requirement that contact information appear somewhere is WEB-047, which is the one that fails a site outright.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-044/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-044.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}