{
  "id": "WEB-045",
  "slug": "web-045",
  "title": "A privacy policy must be reachable from the website",
  "statement": "The brand website must link to a reachable privacy policy.",
  "rationale": "Reviewers navigate from the site to the policy rather than trusting the URL field alone, and a policy that exists but is unlinked reads as one created solely for the registration. CTIA also requires it to be reachable from the call to action.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Link the privacy policy from the site footer and from the opt-in surface.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-045/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-045.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}