{
  "id": "WEB-046",
  "slug": "web-046",
  "title": "Terms must be reachable from the website",
  "statement": "The brand website must link to reachable Terms & Conditions or SMS Terms.",
  "rationale": "The terms are where the messaging programme is documented for consumers, so an unlinked terms page is unreachable by the people it exists to inform. Reviewers check the path a real consumer would take.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Link the terms (or a dedicated SMS terms page) from the site footer and from the opt-in surface.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-046/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-046.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}