# WEB-046 — Terms must be reachable from the website

> The brand website must link to reachable Terms & Conditions or SMS Terms.

- **Rule ID:** WEB-046
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** CTIA, TCR, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-046/

## Why this rule exists

The terms are where the messaging programme is documented for consumers, so an unlinked terms page is unreachable by the people it exists to inform. Reviewers check the path a real consumer would take.

## How to fix it

Link the terms (or a dedicated SMS terms page) from the site footer and from the opt-in surface.