{
  "id": "WEB-055",
  "slug": "web-055",
  "title": "The site should describe the SMS programme",
  "statement": "The website should carry information about what the messaging programme sends, to whom, and why.",
  "rationale": "A programme described only inside the registration exists only for the reviewer. Documenting it publicly is both a CTIA expectation and the thing that lets a consumer verify the messages they receive are legitimate.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add a short SMS programme section to the site or the SMS terms page: what you send, how often, who it is for, and how to stop.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-055/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-055.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}