# WEB-055 — The site should describe the SMS programme

> The website should carry information about what the messaging programme sends, to whom, and why.

- **Rule ID:** WEB-055
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** CTIA, TCR, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-055/

## Why this rule exists

A programme described only inside the registration exists only for the reviewer. Documenting it publicly is both a CTIA expectation and the thing that lets a consumer verify the messages they receive are legitimate.

## How to fix it

Add a short SMS programme section to the site or the SMS terms page: what you send, how often, who it is for, and how to stop.