{
  "id": "WEB-056",
  "slug": "web-056",
  "title": "Opt-in and opt-out information must be clear on the site",
  "statement": "The website must display how to opt in and how to opt out.",
  "rationale": "A consumer who wants to stop should not have to wait for the next message to find out how. Publishing both routes on the site is a CTIA expectation and materially reduces the complaint rate that drives carrier filtering.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "State on the site how to join and how to leave, naming the keywords: \"Reply STOP to any message to unsubscribe.\"",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-056/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-056.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}