{
  "id": "WEB-057",
  "slug": "web-057",
  "title": "Website content must be consistent with the declared use case",
  "statement": "What the website shows the business doing must be consistent with the campaign use case.",
  "rationale": "The use case determines the consent standard and throughput a campaign receives, so reviewers verify it against the business rather than accepting the selection. A site that is plainly an e-commerce store behind a 2FA-only registration reads as an attempt to obtain transactional treatment for marketing traffic.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website + campaign.usecase",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "AWS",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Choose the use case that matches what the site shows the business doing. Where you genuinely send several categories, use MIXED and collect promotional-grade consent.",
  "example": "A retail site sending promotions and order updates → MIXED, not ACCOUNT_NOTIFICATION.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-057/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-057.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}