{
  "id": "WEB-058",
  "slug": "web-058",
  "title": "Website, description, flow and samples must identify one sender",
  "statement": "The website, campaign description, message flow and sample messages must all identify the same sending business.",
  "rationale": "Each artifact is written separately, so a single inconsistent name is common and innocent — but a reviewer cannot distinguish that from a registration assembled out of several businesses. Consistency across all four is what makes the sender verifiable.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand website + campaign fields + samples",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Use one customer-facing name everywhere, and make it the registered brand display name or DBA.",
  "example": "Website header, description, message flow and every sample all say \"Acme Coffee\".",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-058/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-058.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}