{
  "id": "WEB-059",
  "slug": "web-059",
  "title": "The site referenced in the message flow must be the registered brand site",
  "statement": "The website referenced inside the message flow must belong to the same business as the registered brand website.",
  "rationale": "A message flow pointing at a different domain usually means consent is collected on a partner or platform property, which raises the consent-transfer question directly. Where it is legitimate, it needs explaining rather than leaving for a reviewer to infer.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "campaign.message_flow + brand.website",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Reference the brand's own domain in the message flow. Where consent is collected on a third-party platform, say so explicitly and explain the relationship.",
  "example": "Brand website acmecoffee.com; message flow references acmecoffee.com/signup.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-059/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-059.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}