{
  "id": "WEB-068",
  "slug": "web-068",
  "title": "A cart-reminder programme must say so in the opt-in terms on the site",
  "statement": "Where the programme sends shopping-cart reminders, the opt-in terms shown at the call to action must disclose it.",
  "rationale": "A cart reminder is a message about something the consumer did not finish doing, sent because their behaviour was tracked — so T-Mobile requires it to be disclosed where consent is given rather than discovered when the first one arrives. Retailers add abandoned-cart flows through a platform months after the checkbox copy was written, and nothing in that flow prompts anyone to go back and update it.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "opt-in disclosure text on the site",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "T-Mobile"
  ],
  "codes": [
    {
      "provider": "T-Mobile",
      "code": "8003",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add cart reminders to the message types named in the opt-in disclosure beside the consent control. Done when the text at the checkbox names them alongside whatever else the programme sends.",
  "pitfalls": [
    "Updating the SMS terms page is not enough on its own — T-Mobile asks for the disclosure at the call to action, which is the checkbox copy, and POL-109 separately asks the privacy policy to say how abandonment is detected."
  ],
  "notes": "Conditional on cart-reminder traffic being in scope, which no applicability dimension expresses — there is no cart-reminder attribute. The condition is carried in the criteria, which pass immediately when the programme sends no cart reminders.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-068/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-068.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}