{
  "id": "WEB-069",
  "slug": "web-069",
  "title": "The described opt-in and the live opt-in must both pass, separately",
  "statement": "The call to action as described in the registration and the call to action as it appears live on the website must be audited as two separate passes.",
  "rationale": "Ranked the #2 most-missed check in the catalog. A brand can describe a perfect opt-in that does not exist on the site, or run a compliant opt-in and describe it badly — those are different failures with different fixes, and collapsing them into one verdict hides whichever one is broken. Reviewers genuinely do both passes.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "campaign.message_flow + live website opt-in",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Reconcile the two: make the live page carry everything the description claims, and make the description match what the page actually shows. Where they diverge, fix the page first — the page is what the consumer saw.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-069/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-069.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}