{
  "id": "WEB-072",
  "slug": "web-072",
  "title": "A verbal-only programme should not point at a website with no consent surface",
  "statement": "Where verbal opt-in is the only declared consent method, the registration must not supply a website opt-in URL that shows no SMS consent surface.",
  "rationale": "A reviewer given a URL looks for the opt-in on it, finds nothing, and records that the consent surface could not be verified — which is a worse outcome than the honest one, where a phone script is the evidence and the site was never offered as such. Brands do this by reflex because the form asks for a URL, so they paste the home page.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website vs the declared consent method",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "AWS"
  ],
  "applicability": {
    "consentMethods": [
      "verbal_live",
      "verbal_ivr"
    ]
  },
  "applicabilityText": "Applies when consent was collected by live verbal and IVR.",
  "universal": false,
  "remediation": "Describe the call in the message flow and attach the script or recording as the evidence, rather than pointing at a page that does not collect consent. Keep the website on the brand record, where it belongs — this rule is about the opt-in URL only.",
  "example": "message flow: \"Consent is captured verbally during the support call; the agent reads the disclosure from the attached script.\" No opt-in URL supplied.",
  "notes": "Flagged unverified in the catalog — an inference from the AWS UNCLEAR_OPT_IN reason rather than a published rule. Tagged to the two verbal methods, so a brand that also collects consent on the web is never asked about it.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-072/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-072.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}