# WEB-072 — A verbal-only programme should not point at a website with no consent surface

> Where verbal opt-in is the only declared consent method, the registration must not supply a website opt-in URL that shows no SMS consent surface.

- **Rule ID:** WEB-072
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand.website vs the declared consent method`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** AWS
- **Applies:** Applies when consent was collected by live verbal and IVR.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-072/

## Why this rule exists

A reviewer given a URL looks for the opt-in on it, finds nothing, and records that the consent surface could not be verified — which is a worse outcome than the honest one, where a phone script is the evidence and the site was never offered as such. Brands do this by reflex because the form asks for a URL, so they paste the home page.

## How to fix it

Describe the call in the message flow and attach the script or recording as the evidence, rather than pointing at a page that does not collect consent. Keep the website on the brand record, where it belongs — this rule is about the opt-in URL only.

## Example of a compliant value

```text
message flow: "Consent is captured verbally during the support call; the agent reads the disclosure from the attached script." No opt-in URL supplied.
```

## Notes

Flagged unverified in the catalog — an inference from the AWS UNCLEAR_OPT_IN reason rather than a published rule. Tagged to the two verbal methods, so a brand that also collects consent on the web is never asked about it.