{
  "id": "WEB-075",
  "slug": "web-075",
  "title": "Submitted URLs must not redirect",
  "statement": "A URL submitted to TCR must resolve directly rather than returning a 30x redirect.",
  "rationale": "TCR forbids redirection on fetched URLs. This is deeply counter-intuitive because the link works perfectly in a browser — including the http-to-https upgrade almost every site performs — so brands submit a URL they have personally tested and are rejected anyway.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website + campaign URLs",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Submit the canonical URL you land on after all redirects resolve — with https, the final host (www or bare), and the final path.",
  "example": "Submit https://www.acmecoffee.com/signup rather than http://acmecoffee.com/signup",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-075/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-075.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}