{
  "id": "WEB-077",
  "slug": "web-077",
  "title": "The website must not redirect to an unrelated brand",
  "statement": "A brand website that redirects to a business other than the registered brand is rejected, whatever the submitted URL says.",
  "rationale": "A domain that forwards to somebody else is the signature of a registration assembled from a bought or borrowed domain, and it is also what happens innocently when a business is acquired and its old domain is pointed at the new owner. Reviewers cannot tell those apart from the outside, so the one that gets explained on the registration is the one that survives.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website final host + landing content",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "Twilio",
    "TCR",
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30907",
      "remediable": true,
      "generation": "gen2"
    },
    {
      "provider": "Bandwidth/DCA",
      "code": "603",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Register the domain the business actually trades under. Where the redirect is deliberate — a rebrand, an acquisition, a franchisor site — say so in the campaign description and make the destination state the relationship in visible page content.",
  "notes": "Absorbs BRD-131. The ambiguous case named in the catalog is a redirect to a parent company or franchisor: legitimate, and indistinguishable from a hijack unless the destination says so on the page.",
  "catalogIds": [
    "BRD-131"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-077/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-077.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}