# WEB-077 — The website must not redirect to an unrelated brand

> A brand website that redirects to a business other than the registered brand is rejected, whatever the submitted URL says.

- **Rule ID:** WEB-077
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand.website final host + landing content`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** Twilio, TCR, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-077/

## Why this rule exists

A domain that forwards to somebody else is the signature of a registration assembled from a bought or borrowed domain, and it is also what happens innocently when a business is acquired and its old domain is pointed at the new owner. Reviewers cannot tell those apart from the outside, so the one that gets explained on the registration is the one that survives.

## How to fix it

Register the domain the business actually trades under. Where the redirect is deliberate — a rebrand, an acquisition, a franchisor site — say so in the campaign description and make the destination state the relationship in visible page content.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30907` | yes |
| Bandwidth/DCA | `603` | yes |

## Notes

Absorbs BRD-131. The ambiguous case named in the catalog is a redirect to a parent company or franchisor: legitimate, and indistinguishable from a hijack unless the destination says so on the page.