{
  "id": "WEB-079",
  "slug": "web-079",
  "title": "A redirected URL is reviewed at its destination, not where it was submitted",
  "statement": "Where a submitted URL redirects off the registered domain, the full content review applies to the destination, so the destination is what the registration must be able to survive.",
  "rationale": "Reviewers follow the chain and judge whatever they land on, which means a brand can be assessed against a site it did not submit and does not control — a marketing shortener, an agency landing page, a marketplace storefront. The business believes its own site was reviewed and cannot understand the finding, because nothing in the rejection names the page that produced it.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website redirect chain",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "AT&T"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Register the URL the chain actually ends on, or remove the off-domain hop so the submitted address serves the content directly. Done when brand.website and the final URL of the fetch are the same registrable domain.",
  "example": "brand.website: https://acmecoffee.com — fetch ends on acmecoffee.com, not on a link-shortener or an agency landing page.",
  "pitfalls": [
    "Pointing the registration at the destination fixes this and can still fail WEB-077 if the destination belongs to a different business — moving the URL does not change whose site is being judged."
  ],
  "notes": "A scoping rule: it changes what every other content check reads. Fenced against its two neighbours — WEB-075 fails any redirect at all because TCR forbids 30x on a fetched URL, and WEB-077 judges whether the destination is an unrelated brand. This one is the mechanical fact that the destination is a different domain, which is what makes the other two matter.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-079/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-079.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}