{
  "id": "WEB-081",
  "slug": "web-081",
  "title": "A newly registered domain is scored as higher risk",
  "statement": "A recently registered, disposable or short-lived domain raises the risk score on the brand, independently of what the site contains.",
  "rationale": "Fraudulent registrations need a domain, and the cheapest one is bought the same week. No provider publishes a threshold, so this is scored rather than refused — which is worse to be on the wrong side of than a rejection, because the brand verifies and then quietly underperforms with no finding to point at. A genuinely new business is in exactly the same position and can do nothing about it.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website domain registration date",
  "severity": "HIGH",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30961",
      "remediable": true,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Where the business owns an older domain, register that one. Where it does not, expect slower vetting and stronger scrutiny of everything else, and make the rest of the registration corroborate the business as heavily as it can — matching contact details, a published address, an active social presence.",
  "notes": "Absorbs WEB-086, which states the same signal together with its remediability: no form edit changes a domain's age. We run no WHOIS lookup, so the user is the one who has to know how old their domain is — and if it is weeks old, to plan for a slower vet rather than resubmitting into the same score.",
  "catalogIds": [
    "WEB-086"
  ],
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "How old is this domain — and if it is only weeks old, have you planned for a slower vet rather than a resubmission?",
    "howToCheck": [
      "Check the registration date in your registrar account or a public WHOIS lookup.",
      "Where the business owns an older domain, register that one instead.",
      "Where it does not, make the rest of the record corroborate the business as heavily as it can: matching contact details, a published address, an active social presence."
    ],
    "failureLooksLike": "Nothing is refused. The brand verifies and quietly underperforms, and resubmitting an unchanged registration produces the same score — no form edit changes a domain's age."
  },
  "url": "https://ekas.io/rules/10dlc/website/web-081/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-081.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}