# WEB-115 — A landing page reached from a message must publish a postal address

> Any landing site a message links to must publish contact information including a postal mailing address.

- **Rule ID:** WEB-115
- **Layer:** Website (`WEBSITE`)
- **Checks:** `landing page contact block`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** CTIA, AT&T
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-115/

## Why this rule exists

CTIA requires the destination of a bulk message to identify who is behind it, and a postal address is the element that makes the owner findable by someone who has no account and no relationship with them. It is also the element businesses drop first when they build a campaign landing page separately from the main site, because the page is designed to convert rather than to inform.

## How to fix it

Add the business postal address to the footer of every page a message can reach, alongside a phone number or email. Done when the landing page shows a street address, a city, a state and a postal code.

## Notes

Distinct from WEB-114, which requires the landing page to name the owner: this rule is about the address specifically, which is the part most often missing from an otherwise identified page.