{
  "id": "WEB-122",
  "slug": "web-122",
  "title": "No adult content on the site or any page it links to",
  "statement": "The brand website must not host or promote adult, pornographic, escort or nudity content.",
  "rationale": "Adult content is the category carriers refuse outright rather than gate, because the recipient of an unwanted message has no way to un-see it and the complaint goes straight to the carrier. The site is screened as well as the messages because the brand is what carries the traffic: a compliant booking campaign registered by an adult venue is refused on the venue, not on the campaign.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "AT&T",
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30953",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "This category cannot be registered for 10DLC in the US. There is no age gate or paywall that makes it registrable, and no re-framing of the campaign that separates it from the brand.",
  "notes": "The message-side twin is MSG-SHAFT-SEX. Both are kept because they fail independently: this one fires on a clean campaign whose brand website carries the content.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-122/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-122.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}