# WEB-122 — No adult content on the site or any page it links to

> The brand website must not host or promote adult, pornographic, escort or nudity content.

- **Rule ID:** WEB-122
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, AT&T, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-122/

## Why this rule exists

Adult content is the category carriers refuse outright rather than gate, because the recipient of an unwanted message has no way to un-see it and the complaint goes straight to the carrier. The site is screened as well as the messages because the brand is what carries the traffic: a compliant booking campaign registered by an adult venue is refused on the venue, not on the campaign.

## How to fix it

This category cannot be registered for 10DLC in the US. There is no age gate or paywall that makes it registrable, and no re-framing of the campaign that separates it from the brand.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30953` | no |

## Notes

The message-side twin is MSG-SHAFT-SEX. Both are kept because they fail independently: this one fires on a clean campaign whose brand website carries the content.