{
  "id": "WEB-124",
  "slug": "web-124",
  "title": "No advertising that ridicules a protected group or trivialises an atrocity",
  "statement": "The brand website must not host or promote advertising that misrepresents or ridicules people by age, colour, national origin, race, religion, sex, sexual orientation or disability, or that trivialises a historic atrocity.",
  "rationale": "AT&T bars this in its own schedule, separately from hate-group content, because the harm is done by ordinary marketing rather than by an extremist organisation — an edgy campaign, a joke about a disability, a genocide used as a punchline in a sale. Businesses get here through a copywriter reaching for shock rather than through anything anyone would call a policy, which is why the fix is usually one page.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "AT&T"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove or rewrite the offending copy and imagery, then re-crawl before resubmitting. Done when nothing on the site sells a product by reference to who somebody is.",
  "example": "Replace a campaign page joking about an ethnicity with the same offer stated plainly: \"Acme Coffee — 20% off all espresso blends this weekend.\"",
  "notes": "Severity divergence inside the single source: AT&T Schedule 1 grades the discrimination clause HIGH and the atrocity-trivialisation clause MEDIUM. Strictest kept.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-124/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-124.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}