{
  "id": "WEB-125",
  "slug": "web-125",
  "title": "No graphic violence on the linked site",
  "statement": "The brand website must not host or promote excessive or graphic violence.",
  "rationale": "The rule exists for the person who follows a link from a text message and is shown something they did not ask to see, which is why it is assessed on the destination rather than on the message. It reaches ordinary businesses through imagery chosen for impact — a self-defence course, a game studio, a haunted attraction — where nothing about the business is objectionable and one page is.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "HIGH",
  "detectability": [
    "VISION"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Move graphic imagery behind the age gate rather than onto the public landing page, and choose a different image for the page the messages link to. Done when the destination of every campaign link is safe to open in public.",
  "example": "Campaign link points at https://acmecoffee.com/events — a text-and-photography event page — rather than at the artwork gallery.",
  "notes": "VISION because the finding is in the pictures: a site whose copy is unremarkable can fail on a single image, and a text-only crawl sees none of it.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-125/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-125.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}