# WEB-125 — No graphic violence on the linked site

> The brand website must not host or promote excessive or graphic violence.

- **Rule ID:** WEB-125
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI vision over a consent artifact (screenshot, scan, MMS media)
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-125/

## Why this rule exists

The rule exists for the person who follows a link from a text message and is shown something they did not ask to see, which is why it is assessed on the destination rather than on the message. It reaches ordinary businesses through imagery chosen for impact — a self-defence course, a game studio, a haunted attraction — where nothing about the business is objectionable and one page is.

## How to fix it

Move graphic imagery behind the age gate rather than onto the public landing page, and choose a different image for the page the messages link to. Done when the destination of every campaign link is safe to open in public.

## Example of a compliant value

```text
Campaign link points at https://acmecoffee.com/events — a text-and-photography event page — rather than at the artwork gallery.
```

## Notes

VISION because the finding is in the pictures: a site whose copy is unremarkable can fail on a single image, and a text-only crawl sees none of it.