{
  "id": "WEB-126",
  "slug": "web-126",
  "title": "No firearms, ammunition or explosives sales on the site",
  "statement": "The brand website must not host or promote the sale of firearms, ammunition, explosives or fireworks.",
  "rationale": "Two carriers treat firearms as age-gateable and two providers ban them outright, so the same site is registrable at one destination and refused at another — and a brand that builds around the permissive reading discovers the strict one at submission. The harm the strict reading protects against is a channel that reaches a phone without any of the checks a gun sale otherwise carries.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "Bandwidth",
    "Telnyx",
    "T-Mobile",
    "Verizon"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30957",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "This category cannot be registered under the strict reading the registry applies. Where the business sells instruction, membership or non-firearm goods, separate that site from the sales catalog and register the one with no purchase path.",
  "notes": "Genuine divergence, not a strictness difference: T-Mobile §5.7 and Verizon treat firearms as age-gateable, Telnyx permits education-only content but bans sales, and Twilio and Bandwidth ban the category outright. The strict-superset model takes the outright ban as the default; a brand submitting only to a permissive destination should read this as a warning rather than a refusal.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-126/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-126.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}