# WEB-127 — No tobacco or vape product content on the site

> The brand website must not host or promote tobacco, vape, e-cigarette or nicotine product content.

- **Rule ID:** WEB-127
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, Telnyx, Bandwidth, T-Mobile
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-127/

## Why this rule exists

Nicotine marketing reaching a phone is the specific harm the age-gating regime exists to prevent, and carriers found that gates on retail sites do not survive contact with a link in a text message. Operators in this trade are usually compliant with every rule their own regulator imposes, which is why the refusal lands as a surprise: the sector's own age verification is not the standard being applied.

## How to fix it

This category cannot be registered under the strict reading. Where a general retailer carries a small nicotine range, expect the brand to be judged on that range rather than on the rest of the catalog.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30958` | no |

## Notes

Age-gateable under T-Mobile §5.7 and banned outright by Twilio, so this is a real divergence between destinations. Strictest kept, per the superset model. The message-side twin is MSG-SHAFT-TOBACCO.