{
  "id": "WEB-131",
  "slug": "web-131",
  "title": "No lead-generation, affiliate-marketing or SEO-services content on the site",
  "statement": "The brand website must not host or promote lead generation, affiliate marketing or SEO and marketing-agency services.",
  "rationale": "Selling consumer contact details onward is the activity the whole consent framework exists to stop, so a site that advertises it describes a business model carriers refuse rather than a page they want edited. The trap for honest businesses is the word rather than the trade: an ordinary shop with a partner or referral programme page reads, to a screen looking for exactly this, like a lead broker.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "AWS",
    "Bandwidth",
    "Telnyx",
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30951",
      "remediable": false,
      "generation": "gen2"
    },
    {
      "provider": "Bandwidth/DCA",
      "code": "708",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove lead-generation, affiliate and SEO-services copy from the brand website and re-crawl before resubmitting; Telnyx states the remediation in exactly those terms. Done when nothing on the site offers to pass a visitor's details to anybody else. Where that copy describes what the business actually does, the registration cannot be saved by editing.",
  "example": "Replace \"Join our affiliate network and monetise your traffic\" with \"Refer a friend and you both get $10 credit — we never share your friend's details.\"",
  "pitfalls": [
    "AWS and Twilio both mark their codes non-remediable, so a rejection under this heading ends that campaign even where the site edit would have been enough. Fix the site before submitting, not after."
  ],
  "notes": "failureClass is TERMINAL_WEBSITE because the common case is removable copy and Telnyx publishes exactly that remediation, while the provider codes are marked non-remediable. The two answer different questions — ours is what to do before submitting, theirs is what happens after a rejection.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-131/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-131.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}