{
  "id": "WEB-133",
  "slug": "web-133",
  "title": "Sweepstakes content on the site must be registered as sweepstakes",
  "statement": "The brand website must not host or promote sweepstakes, prize-draw or contest-entry content that the registration does not declare.",
  "rationale": "Prize promotions carry their own use case and their own disclosure obligations, and a brand running one under a marketing registration has skipped both. AWS rejects on the brand rather than the campaign, so a business whose messages never mention the giveaway is still refused for the page that hosts it.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Register under the sweepstakes use case where the promotion is live, and publish the official rules alongside the entry page. Where the promotion is over, take the page down or mark it closed before resubmitting.",
  "example": "Use case: SWEEPSTAKE, with official rules published at https://acmecoffee.com/rules and linked from the entry page.",
  "notes": "Related to but distinct from MSG-206, which reads the campaign copy. This one fires on site evidence alone, which is the case a campaign-only screen cannot see.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-133/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-133.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}