# WEB-133 — Sweepstakes content on the site must be registered as sweepstakes

> The brand website must not host or promote sweepstakes, prize-draw or contest-entry content that the registration does not declare.

- **Rule ID:** WEB-133
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-133/

## Why this rule exists

Prize promotions carry their own use case and their own disclosure obligations, and a brand running one under a marketing registration has skipped both. AWS rejects on the brand rather than the campaign, so a business whose messages never mention the giveaway is still refused for the page that hosts it.

## How to fix it

Register under the sweepstakes use case where the promotion is live, and publish the official rules alongside the entry page. Where the promotion is over, take the page down or mark it closed before resubmitting.

## Example of a compliant value

```text
Use case: SWEEPSTAKE, with official rules published at https://acmecoffee.com/rules and linked from the entry page.
```

## Notes

Related to but distinct from MSG-206, which reads the campaign copy. This one fires on site evidence alone, which is the case a campaign-only screen cannot see.