# WEB-134 — No multilevel-marketing content on the site

> The brand website must not host or promote multilevel-marketing or distributor-recruitment content.

- **Rule ID:** WEB-134
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Telnyx
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-134/

## Why this rule exists

MLM recruitment over SMS produces complaint volumes carriers treat as a category problem rather than a sender problem, so the screen is applied to the business rather than to the messages. Individual distributors are caught by it while believing they are registering an ordinary small retail business, because from the inside that is what it is.

## How to fix it

This business model cannot be registered. An independent distributor cannot separate themselves from it by registering the personal brand instead — the site is what is screened.

## Notes

Single-source in the catalog (Telnyx AUP) but authored universally: the message-side twin MSG-LEAD-GEN carries the same prohibition on recruitment content across several providers, so narrowing this to one provider would drop a real requirement.