# WEB-139 — No counterfeit goods or falsified documents sold on the site

> The brand website must not host or promote counterfeit, replica or imitation designer goods, fake identification or falsified documentation.

- **Rule ID:** WEB-139
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** AT&T
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-139/

## Why this rule exists

AT&T bars the category outright because the messages promoting it are, by construction, promoting a crime — and fake identification carries a harm beyond the trade itself. The replica trade advertises openly enough that this is usually read straight off a product page rather than inferred.

## How to fix it

This cannot be registered. A resale business that deals in authenticated genuine goods should say so on the product pages and in the campaign description, since the distinction is exactly what the screen is looking for.

## Notes

Severity divergence in the source: AT&T Schedule 1 grades counterfeit goods HIGH and fake identification BLOCKING. Strictest kept, and both limbs are one screen because they sit on the same catalog page in practice.