{
  "id": "WEB-141",
  "slug": "web-141",
  "title": "No infringing content on the site",
  "statement": "The brand website must not host or promote content that infringes another party's intellectual property.",
  "rationale": "CTIA added this in SCMH v1.9, and it reaches messaging because a link in a text message is a distribution channel like any other — the rights holder's complaint arrives at the carrier. Small businesses trip it with stock imagery they did not license and fonts or music lifted from elsewhere, none of which they would describe as infringement.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "HIGH",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Replace unlicensed media with material you hold a licence for, and remove third-party marks you are not authorised to use. Done when every image, font and logo on the site traces to a licence or to your own work.",
  "example": "Swap an unlicensed press photo on the home page for your own photography of the Mission St roastery.",
  "effectiveFrom": "2025-01-01",
  "notes": "New in CTIA SCMH v1.9. `effectiveFrom` is set to the start of 2025 because the catalog records the version rather than a publication date, and dating it earlier would apply a requirement before it existed.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-141/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-141.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}