# WEB-141 — No infringing content on the site

> The brand website must not host or promote content that infringes another party's intellectual property.

- **Rule ID:** WEB-141
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** CTIA
- **Applies:** Applies to every 10DLC registration.
- **In force from:** 2025-01-01
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-141/

## Why this rule exists

CTIA added this in SCMH v1.9, and it reaches messaging because a link in a text message is a distribution channel like any other — the rights holder's complaint arrives at the carrier. Small businesses trip it with stock imagery they did not license and fonts or music lifted from elsewhere, none of which they would describe as infringement.

## How to fix it

Replace unlicensed media with material you hold a licence for, and remove third-party marks you are not authorised to use. Done when every image, font and logo on the site traces to a licence or to your own work.

## Example of a compliant value

```text
Swap an unlicensed press photo on the home page for your own photography of the Mission St roastery.
```

## Notes

New in CTIA SCMH v1.9. `effectiveFrom` is set to the start of 2025 because the catalog records the version rather than a publication date, and dating it earlier would apply a requirement before it existed.