{
  "id": "WEB-143",
  "slug": "web-143",
  "title": "Affiliate marketing plus lending on the site is a harder rejection than either alone",
  "statement": "The brand website must not host or promote affiliate or lead-generation activity in the campaign combined with high-risk lending on the website.",
  "rationale": "Bandwidth escalates the two signals together rather than scoring them independently, because the combination is the shape of a payday-loan lead broker — the highest-complaint pattern on the channel. It matters to an honest business because remediating one limb leaves the escalation in place: taking the affiliate page down while the lending stays up does not return the brand to where it started.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "crawled website content",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "3101",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "This combination cannot be registered. Removing one limb does not restore the other to a clean score, so a business that genuinely does both needs to separate them into different entities before either can be registered.",
  "notes": "The applicability model has no \"both limbs present\" predicate, so the condition lives in the criteria: the judge passes immediately unless it finds affiliate or lead-sharing activity in the campaign AND lending content on the site. Recorded here rather than left implicit, so the rule does not read as universal.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-143/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-143.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}