# WEB-143 — Affiliate marketing plus lending on the site is a harder rejection than either alone

> The brand website must not host or promote affiliate or lead-generation activity in the campaign combined with high-risk lending on the website.

- **Rule ID:** WEB-143
- **Layer:** Website (`WEBSITE`)
- **Checks:** `crawled website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-143/

## Why this rule exists

Bandwidth escalates the two signals together rather than scoring them independently, because the combination is the shape of a payday-loan lead broker — the highest-complaint pattern on the channel. It matters to an honest business because remediating one limb leaves the escalation in place: taking the affiliate page down while the lending stays up does not return the brand to where it started.

## How to fix it

This combination cannot be registered. Removing one limb does not restore the other to a clean score, so a business that genuinely does both needs to separate them into different entities before either can be registered.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Bandwidth | `3101` | no |

## Notes

The applicability model has no "both limbs present" predicate, so the condition lives in the criteria: the judge passes immediately unless it finds affiliate or lead-sharing activity in the campaign AND lending content on the site. Recorded here rather than left implicit, so the rule does not read as universal.